Do you want to know what the movie theatre industry is up to? Well, if you are looking for an industry that is alive and well and growing in leaps and bounds year after year, then you should be looking at movie theatres. As their name suggests, movie theatres (also known as the multiplex) are multiple screens, usually screen-mixtures of two or more screens, all operated by one operator. The theatre industry is an ever-changing business, and it appears that the success of any given production can hinge on just one decision. Which one should you choose to guarantee a successful showing?
First of all, remember that these theatres aren’t for the faint-hearted! Depending on your budget and how much you are willing to spend, you may have access to thousands of dollars in theatre equipment. However, even a small production can burn a hole in your pocketbook. These days, the average theatre can’t afford to be without high-tech video equipment like DVRs and LCD screens. It’s not enough to rely on your film stock and bookings. You need high-quality equipment to ensure a profitable show.
Next, you need the know-how to operate your movie theatre. Like any business, you need to find the best location to show your movies. If you are planning a large production, you will have to consult with a commercial real estate broker to find the most profitable property. If you are starting out, start with a small theatre so you can learn the ropes before you invest huge amounts in your business.
Get to know the theatre operators. Find out how they go about showing movies. You want to learn the kind of techniques they use to make their business more successful. How do they screen for movie viewers? Are there special pre-show events that you should attend?
Find out what kind of concession and service programs they offer. These can help you increase your business profits. Some movie theatres offer free popcorn and drink discounts for first-time customers. You can also introduce new concession stand customers to your business.
You will need to advertise your movie theatre open to get people in your neighbourhood to come and see your movie. It’s important to have some good word-of-mouth advertising. Tell your friends and family about your plan to open a new theatre. Tell them you want to help them improve their business so they can enjoy a good movie with their friends and family again.